Eleanor’s journey has taken her through corporate life, entrepreneurship, motherhood, business ownership, personal challenges, rebuilding and self discovery.
In her late twenties, a simple idea became Pure Eddiction, a gourmet bakery business that grew over ten years and served major F&B establishments.
Eventually, the business she had built became the life she no longer wanted to live. So she made one of the hardest decisions of her life. She let go. She began again.
Today, Eleanor shares the lessons behind reclaiming yourself, rewriting what no longer serves you and having the courage to choose what comes next.